Week 5 Tuesday

Today in class we started on the 2nd part of the assignment. I have decided to change brief to the first time flatters cooking one.

https://drive.google.com/file/d/1k9mesb33Nue246hiN0sNq-Nyw-mQGn6O/view?usp=sharing 

To start with I just wrote down all the barriers and opportunities that could be useful for sparking a design opportunity. I also started to think about possible directions I could take this project.

The next exercise we did was 20 ideas in 20 minutes. this was really fun and being put on the spot made ideas flow really quickly. The 20 questions were:

1. You only had $10 dollars to make it? (cost) 

2. You had to wear your response? (materiality, performance) 

3. It had to be inside a shipping container? (space)

 4. The whole digital world collapsed and there could be no digital component? (materiality) 

5. It needed three different touch-points to communicate the one message? (narrative) 

6. The target audience was 5 year olds? (audience) 

7. The primary colour was orange? (semiotics) 

8. Your audience had 1 min to engage with the project? (time) 

9. The project had to be viewed from the sky—what is it? (perspective) 

10. The project could only be used in the dark? (time) 

11. You had $1 million dollars to make it? (cost)

 12. You had to use ten screens? (could be in one place, could be scattered, could be hand-held) (materiality) 

13. You were only allowed to use headphones? (audio) 

14. If the response was an interpretative dance, where is the stage? (placement) 

15. The target audience was an elderly widow? (audience) 

16. The project was a sign on the side of the road with three words? (distillation) 

17. The target audience had a full day to engage with the project? (time) 

18. The project was an installation at the waterfront? (placement) 

19. You had to use 100 drinking straws in the response? (do they make something? do they bring people together? are they used for drinking or something else?) 

20. It was at Disneyland? (placement)

And these were my designs:

we then swapped our two best ideas from the exercise with another group and their thoughts were really helpful in fleshing out the ideas. The ideas I thought were the best was 3. the cooking workshop and 13. the voice over cooking tutorial

I have started looking at visual precedents and styles that work well with the subject of cooking. I have also included app designs and packaging that communicate the subject of cooking. These are some of the inspiration I found.